Elevate by Bethel

Business of Officiating Course

Create the Success You Seek


In today's competitive wedding world, your skill and passion will only get you so far.  To achieve the long-term growth and success you want, you need to consistently deliver a rave-worthy ceremony and a rave-worthy customer journey.  A journey that exceeds a couple's expectations from the moment they contact you, and if done right, results in them having an incredible customer experience. 

This course will provide you the applicable skills and knowledge required to deliver that rave-worthy customer journey.  In addition, it will improve how you market and sell your Officiant business, all helping you to achieve the long-term business success you want.

Self-Paced Online Learning    +   Over 8 Hours of Education    +    Created by Officiants for Officiants    +    IAPWO Certified
Self-Paced Online Education
Over 8 Hours of Education
Created by Officiants for Officiants
IAPWO Accredited
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Designed to Help Officiants at All Business Levels 

Just Starting Out

You officiated a wedding (or a handful) for friends and family and now you want to take it to the next level and open a business. Start here and learn every aspect necessary to create and run a successful Officiant business that fits you.

Started but Newish

You’ve already put yourself out there and have been paid to officiate. Now, learn how to take your business from this early, day-by-day stage into a properly designed Officiant business that is built to grow and get more effective and efficient year after year.

Want Focused Help

You have an established business but either aren’t achieving the success you imagined or want to take it to the next level.  Learn how to market and sell more effectively and improve your Ideal Couple cycle, earning more bookings, raving, and referrals.

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Hi, I'm Bethel

I started my officiant business, Ceremonies by Bethel, back in 2009 and 1200+ weddings later, I still love marrying awesome couples. Yet, it wasn’t just my love of officiating or my skill at writing and delivering a beautiful ceremony that brought me the success I wanted. It was equally about creating a well-run business and understanding how to consistently market and sell in an industry so unlike most others.  This combination has allowed me to exceed the expectations of my couples, time and time again.

Then in 2015, while still marrying awesome couples, I started Elevate by Bethel to offer a way to help passion-driven individuals like yourself create and nurture their wedding industry businesses. I continue to do this through one-on-one coaching and via the multiple business presentations I have given at conferences and events such as WeddingPro COR, The Knot Pro Experience, WeddingWire World, Wedding MBA, ABC National, NACE conference, and to local industry groups, too. I am also proud to be a WeddingPro Educator.

Business of Officiating Course Syllabus 

Core Concept 1 – The Ideal Couple Cycle 

Core Concept 2 – The Customer Journey  

Class 1 – Business Essentials Part 1

Class 2 – Business Essentials Part 2

Lab 1 – Your Plan – The Foundation for Your Success

Class 3 - Marketing Matters

Class 4 – Relationships and Referrals

Class 5 – Reviews, Reviews, Reviews

Lab 2 – Your Marketing Messaging

Class 6 – A Website That Works

Class 7 – The Four Ws of Social Media

Class 8 – Social Media Planning

Lab #3 – Marketing Like you Mean It

Class 9 – Processes & Systems

Class 10 – Effective Emails

Class 11 – Make or Break Meetings

Lab #4 – Wowing Your Couples & Your Business

Class 12 – It’s Wedding Go Time

Class 13 – After the Wedding Work

Lab #5 – Delivering on Expectations

Lab #6 – Bringing it All Together for Success

The Perfect Opportunity to Improve Your Officiant Business at Your Pace

Learn from someone who has spent years building and improving her officiant business.  Over 8 hours of targeted and applicable education specifically designed to help officiants like you achieve the success you seek.  And all this learning at an incredible value of only $249.

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Verified by the Pros

Elevate by Bethel’s Business of Officiating Course has been evaluated and accredited by the International Association of Professional Wedding Officiants – credits earned by completing this program may be used toward the IAPWO Certified Professional Wedding Officiant (CPWO) credential.

Plus, if you are not yet a member, completing this course gets you your first year of membership in IAPWO for free – a $99 value.

IAPWO is America’s most active professional wedding officiant organization, and Officiants who complete our course are welcome to join IAPWO as long as you meet their requirements. IAPWO members enjoy great benefits, including access to affordable liability insurance, free and discounted advertising, and use of the IAPWO Member badge. For more information, visit iapwo.org.

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