Bethel Nathan is the creator and owner of Ceremonies by Bethel and Elevate by Bethel. Ceremonies by Bethel was started in 2009 and grew very quickly into the successful award-winning officiant business that she still runs today. And Elevate by Bethel was started in 2015 offering one-on-one business coaching focused on helping passion driven individuals create and nurture successful wedding industry businesses. Over the years, Bethel has become an industry thought leader, a WeddingWire education expert, a Knot Pro Educator, and now a WeddingPro Educator. She has presented on many business topics at WeddingWire World, Wedding MBA, TSE, Love Mexico, ABC National, and for local industry groups. Her presentations always receive great reviews and she is known for delivering sessions packed full of actionable content.
Bethel loves love, and she loves business… a perfect combination for success in the wedding industry. Her education and experience incorporate both a big and small business background. After earning her MBA in International Finance, Bethel’s career started in the Wall Street world where she spent over 9 years working for big financial firms, developing and implementing world-wide training programs. Not feeling that she had found her calling, she moved back to San Diego and spent 6 years helping to run her family’s promotional products business. While still doing that, it happened… her brother got engaged and asked Bethel to officiate their wedding. From there, two more weddings as a friend officiant and Bethel was hooked.
Now, with over 950 weddings personally rocked, and many wedding pro’s helped through one-on-one coaching, Bethel and Jason knew it was time to offer options to help in a way that fits almost everyone’s time and budget. Elevate Your Wedding Business classes focus on teaching you proven ways to improve your business while providing you applicable ways to apply what you learn.
Jason has been more of a behind the scenes business guy and currently wears many hats in multiple wedding industry businesses. To many, he is known as Bethel’s husband and business partner, an officiant for Ceremonies by Bethel (having done over 130 weddings), and an all-around Sherpa and booth guy at wedding events and exhibit shows. In addition, since Jason is a bit more of an introvert, it was decided early on in their awesome partnership that he would be perfect as the quieter, creative presence. From developing business plans, to writing marketing and business content, to creating marketing materials, and even building web pages, Jason has been working hard just behind the scenes to make their multiple business ventures more successful.
Jason has been a small business guy from the beginning and loves the challenges that come with creating and managing every aspect of a successful small business. After earning a BS in Marketing and a BS in Entrepreneurship/Small Business Management, Jason has owned a pizza parlor, done small business consulting, and worked as a Business Analyst for a software firm, among other things. His experience has included developing a wide range of business processes and training programs for multiple clients, writing business plans including one that garnered a $50,000 loan for a new business, and creating multiple successful businesses from the ground up.
When Jason and Bethel discussed the best way to help a larger group of wedding pros succeed, they both agreed that the right option was to offer a catalog full of online business focused classes. Elevate Your Wedding Business classes are designed to teach proper business techniques and how to apply those techniques to your specific business.
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